U.S. Auto Sales Heading for Nine-Year Low?

12/19/2006

Four years of heavy sales incentives have satiated the U.S.
auto market and will cause sales next year to slump to 16.4
million units, the lowest volume since 1998, says CSM
Worldwide Inc. in Northville, Mich.
CSM predicts Asian brands will gain nearly two points of
share to capture nearly 40% of the U.S. market next year. It
notes that GM’s recent pricing discipline will strengthen profits
and residual values—but also cause the company’s share
to slip 1.2 points to 23.5%, including the Saab brand.

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